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Sparkroom Marketing Software / Carrington College
Faced with rapid growth in inquiry volume and mounting pressure to optimize their marketing spend, this division of DeVry Inc. turned to Sparkroom Marketing Software. The post Sparkroom Marketing...
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Sparkroom / Westwood College
Since 2004, Westwood College has regarded Sparkroom Marketing Services as an extension of its marketing team, leveraging the industry expertise, flexibility and adaptability of Sparkroom Marketing...
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Neustar / Sparkroom – Effective Use of Customer Intelligence
Sparkroom has partnered with Neustar for years, utilizing their robust customer intelligence data to enhance the performance of our school partners’ campaigns. Recently, Neustar published a case study...
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Sparkroom / Custom Geo-Targeting
A school with 13 campuses was using a typical geographic approach: targeting based on a standard mile radius around each campus. Though common and simple to set up, it was not delivering optimal...
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Sparkroom / Addressing Google Algorithm
Sparkroom addresses the impacts of google algorithm on organic search traffic. The post Sparkroom / Addressing Google Algorithm appeared first on Sparkroom.
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Sparkroom / The Impact of Lead Scoring
A school was frustrated with the poor quality of leads they were receiving from their third-party providers, so they came to Sparkroom for help. The post Sparkroom / The Impact of Lead Scoring appeared...
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Sparkroom / Finding Prospective Students
A school with a full range of program offerings for associates, bachelor’s and master’s degrees was struggling to find prospective students, specifically for technology and engineering programs. The...
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Sparkroom / Reversing Cost per Enroll (CPE) Trends
A private, for-profit college was seeing a rise in its average cost per enrollment (CPE) over the prior 12 months and needed to reverse this costly trend. The post Sparkroom / Reversing Cost per Enroll...
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Sparkroom / The Use of Predictive Targeted Display to Lift Cross-Channel...
A regional higher education institution wanted to boost their enrollment numbers without the typical waste that comes from an overall increase in an inquiry generation budget. Sparkroom discusses the...
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Sparkroom / Calculating Intent to Increase Efficiency
A regional higher education institution offering programs in technology, health science, business, nursing and more was looking to boost the efficiency of their marketing and admissions team efforts....
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Sparkroom / Balancing Share of Program Volume
A school with a number of regional campuses and a wide variety of programs was looking to boost enrollment volume for a growing, hands-on program while scaling back slightly on a slowing program that...
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Sparkroom / Boosting Transfer Rates to Impact Start Rates
A regional school felt very confident in the skills of their admissions team. They had a higher than average scrub rate and a disappointing transfer rate, and they felt if they could boost their...
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Sparkroom / Maximizing an Already Efficient Enrollment Campaign
Despite presently having a cost per enrollment (CPE) of less than $1000 per pay-per-click (PPC) inquiries, a regional college with multiple campuses in the Southeast wanted the performance of their...
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Sparkroom / Pushing Paid Search to Its Limits
The Sparkroom team had been managing the paid search campaign for a regional school with multiple campuses for years. Within recent memory, the campaign had always beaten the cost per enrollment (CPE)...
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Sparkroom / Improving Conversions Through Email Re-Engagement
A well-known, regional higher education institution wanted to increase their enrollments and conversion yield by re-engaging old prospects. These stale inquiries requested information within the past...
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2017 Year-To-Date Webinar
View Online In This Issue: ► YTD Review Webinar ► Google Attribution ► Free Marketing Audit ► Got PPC Conversions? Q1/Q2 Inquiry Generation Review Webinar The Sparkroom 2017 Year-to-Date Higher...
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